The Power of CASE’ing

When I first started going to cardmaking classes about eight years ago, I was always astonished by the sheer number of beautiful handmade cards the demonstrator had been able to create. Every month when we showed up for class, there would be three more unique cards for us to re-create; moreover, handmade cards decorated nearly every surface in her craft studio. I remember wondering how she could possibly come up with so many wonderful card design ideas! That was before I knew the power of CASE’ing.

CASE is Stampin’ Up!’s acronym, and it stands for Copy And Share Everything. Now that I am a demonstrator myself, I understand that the demonstrator I first learned from probably didn’t design every single card we made at her class, let alone the others that I saw in her studio. More likely, she had CASE’d designs from other demonstrators and crafters, adjusting them to suit the stamps and supplies she had on hand. Now that I’m a demonstrator myself, I do this all the time!

Take for example this fun card I got through the Random Acts of Kindness card group. I love the card fold and the colour combination. I knew the participants at my monthly card class would love it too, so I CASE’d it! I unfolded the card, figured out all the measurements, and redesigned the card using the Delightful Daisy paper and Daisy Delight stamp set. Sure enough, my class participants loved the results! You may be thinking of becoming a demonstrator yourself, either as a hobby or as a business. If the thought of designing umpteen cards a month for classes is a barrier for you, don’t give it another thought! Demonstrators (and all crafters) are encouraged to CASE and rework card designs that they see elsewhere, and nowadays, there are so many sources to find CASE-able cards (hello, Pinterest!). There are even Facebook groups dedicated to exactly this pursuit!

But what about giving credit? If you have an opportunity, ask the card designer directly if you may CASE their card. (I’ve never heard of anyone saying no, but it is the polite thing to do!) Oftentimes they will even give you the measurements and/or tutorial if they’ve already written one. Once you’ve completed your project, depending on what you are using it for, there are a few options for sharing the credit. For example, when I hosted a Gift Box Workshop, I gave all participants a printed handout with instructions. On the handout, I included credit to the original designers. I did the same when I shared a tutorial online recently. If you’re sharing a photo of your project online, you could note “CASE’d from a design by Suzy Stamper” in the photo caption.

I hope this will inspire you to start CASE’ing! Where is your favourite place to find CASE’able cards? Comment below and let me know!

5 thoughts on “The Power of CASE’ing”

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